AT AU NATURALE, WE CAREFULLY CURATE EVERY INGREDIENT THAT ENTERS OUR LAB TO BE SURE THAT IT ADHERES TO THE FOLLOWING STANDARDS:

CONSCIOUS COLOR

We are committed to creating colorful products that are conscious of people, planet and process. Our colorants are naturally derived, ethically sourced and purely processed for maximum color, performance and safety - for both our consumers and for the employees of our suppliers. Our titanium dioxide and iron oxides are Ecocert + COSMOS certified and our micas are child labor free - mined, processed and distributed sustainably world wide. We take a purists stance when it comes to color - refusing to partake in unethical sourcing practices that are harmful to people, animals or the environment. We’ve worked very hard to find ingredients that are safe, pure and powerfully pigmented - so that your skin is happy, you are healthy and you need not sacrifice high performance color in any circumstance!

CERTIFIED ORGANIC INGREDIENTS

Whenever possible - we use USDA Certified Organic ingredients. When aren’t our ingredients aren’t certified organic? When they’re the minerals we use to pigment our product! Though the minerals we use are pure, they were never living and thus cannot be considered organic.

HAND-CRAFTED

Each and every product is made from scratch, by hand, daily in our private lab in Green Bay, Wisconsin. This allows for us to have full control over our supply chain - meaning we study our suppliers, handpick each ingredient, mix them together, pour them, package them up and ship them straight to you! When we claim that our products are clean we are able to offer unparalleled transparency.

LEAPING BUNNY CERTIFIED

The Leaping Bunny Program is the gold-standard in cruelty-free certification for personal care and household products. It means that we do not test our products on animals at any point throughout our production process and nor do our ingredient suppliers. As a Leaping Bunny company, we are open to independent audits and our commitments are renewed on an annual basis. Read more about the Leaping Bunny Standards here!

PETA APPROVED CRUELTY FREE + VEGAN

The PETA stamp of approval comes after a thorough application process ensuring that we are both cruelty-free and vegan. This means that our entire production process is free of animal testing and each of our formulations is free of animal derived ingredients. Learn more about PETA's standards for cruelty-free and vegan personal care products here.

NON-TOXIC

Each of our products is entirely non-toxic - meaning that every single ingredient included in our formulations has been carefully vetted to ensure that it is pure and in no way harmful to consumer health.

PARABEN FREE

Our ingredients are entirely free of parabens. Why is this important? Parabens are often included in cosmetic products and have been said to increase the risk of various forms of cancer. We've found a way to make high performing products without them - so we're committed to keeping them out of our line.

GLUTEN FREE

We vet each ingredient included in our line thoroughly to ensure that our products are 100% gluten free. They always have been and always will be!